Established 2002
More than two decades of business experience.
Vishnu Incorporated
Building distinctive
businesses.
An independent Canadian Corporation developing and operating specialized businesses, with a focus on the people they serve.
Established 2002 In E-Commerce Since 2010
INDEPENDENT BY NATUREESTABLISHED 2002
A foundation for
what comes next.
An Independent Perspective
More than two decades.
A business built to evolve.
Different chapters. The same independent spirit.
Established in 2002, Vishnu Incorporated began in food service. The years that followed brought broader entrepreneurial experience in the entertainment industry, before the corporation expanded into e-commerce in 2010.
Today, Vishnu Incorporated develops and operates specialized online retail businesses. Its approach brings together carefully developed brands, thoughtful product selection and a practical focus on customer experience.
Our business at a glance
Evolving & Adapting
From food service to specialized e-commerce.
Customer Focused
Businesses built around the customer experience.
Independently Operated
Distinct businesses with identities of their own.
Our Companies
Distinct businesses.
One considered approach.
Two individual identities, connected by a commitment to thoughtful online retail.
Boutique Adult Retail Since 2010
Established 2010
Bed Time Toys
A Canadian online boutique for premium sexual wellness, adult pleasure and intimate lifestyle products. Serving customers across Canada with carefully selected international brands, privacy, discretion and customer service.
Owned and Operated by Vishnu Incorporated
Visit Bed Time ToysWellness, Home & Spiritual Living
Doni Rari, 2014 · Reimagined as Virginia & Rook, 2026
Virginia & Rook
A Canadian online boutique for thoughtfully selected wellness products, spiritual supplies, self-care essentials, gifts and home. Careful curation, personal service and privacy shape its independent approach.
Operated by Vishnu Incorporated
Visit Virginia & RookWhat We Do
The work behind
the businesses.
From the first idea to the everyday details, Vishnu Incorporated brings the parts of online retail together.
E-Commerce Operations
The day-to-day work behind specialized online stores, connecting product information, ordering and customer support.
Brand Development
Giving each business a clear purpose and an identity that speaks to the customers it serves.
Customer Experience
Considering the whole shopping journey, from finding the right product to asking a question after purchase.
Curated Retail
Selecting products with a clear place in each brand’s collection, rather than trying to offer everything.
Our Principles
Independent by design.
Customer focused
by principle.
Vishnu Incorporated’s businesses have different audiences.
These principles give them common ground.
Customers First
Start with what people need. Make it easier to explore, choose and ask for help.
Carefully Selected Products
Build collections with a purpose, shaped by the focus of each individual business.
Secure & Responsible Commerce
Treat trust as a responsibility, with attention to privacy, clear information and considered business practices.
Long-Term Customer Relationships
Look beyond a single purchase. Aim to create an experience people want to return to.
Vishnu Incorporated
An independent corporation.
A shared direction.
Established in 2002. Building and operating distinctive
online retail businesses since 2010.